Why Exercise Won’t Make You Thin- A Rebuttal
I woke up this morning and by the time I got around to checking my emails, no less than five of my personal training clients had sent me a link to the Time Magazine article ‘Why Exercise Won’t Make You Thin’. They all sent it with a word or two that I should write a rebuttal of sorts, since their own experiences completely contradicted everything that was said, and more over the article itself focused on conventional training programs- which for years I myself have stated are useless in terms of losing weight. (See Aerobics- A Bad Idea For Weight Loss).
It is a bit sad to see that in this time of epidemic obesity, and with all the money spent on so called research into weight reduction, few are spending time doing anything more than producing either sensationalized articles, such as the one referred to in Time Magazine, or flawed so called expert opinions on protocols that do not work. Yes, it is true, if you hired your average personal trainer today, went to the gym five days a week, sweated, grunted and groaned with the standards set by all the personal training certifying bodies and following the guidelines set forth by certified nutritionists and registered dietitians- the odds are that you will not indeed see much in terms of weight loss- and whatever weight you do lose will come right back, as the guidelines are either far too extreme (exercise wise) or far too inclusive (diet wise) to effect the results that people really want to see.
The Truth- Most Conventional Weight Loss Programs, Products & Services Don’t Work
How do I know this- well, twenty years of being a part and parcel of the industry, for one, and the fact that just about 85% of all of my personal training clients over the past 18 years all followed those very same protocols- most with a trainer’s supervision and got nowhere. They didn’t end up looking like the models in the Bally’s commercials, nor did they walk away from their months and years of toil with rippling abs. More shocking is that they didn’t see much of a change in their overall health. How could they? When I followed the same training standards myself- and guess what happened? Not much of anything to be honest with you.
You see, people make a lot of money within the health and fitness industry, and there are billions to be made. With every edict passed down from the CDC and National Association of Sports Medicine to the latest weight loss guru on the Oprah Winfrey show, the media jumps on it and millions are made in gym memberships, personal training sessions, supplement purchases, exercise equipment and fitness classes. But there is an irony here that only seems to occur within the field of weight loss and health improvement- that people routinely pay money for equipment, trainers, gym memberships, supplements, dietary books and plans, don’t lose any significant weight or see major changes in their body or their health, but still persist in spending money on it?
The Solution That Would Help Everyone Get Into Shape & Reduce The Obesity Epidemic
So how could you possibly know, with all the hoopla out there about training this way, taking this class, eating that way, taking this pill or powder, whether the routine, pill, class or exercise protocol will work? Simple, and I am not sure why consumers have not demanded it themselves- you place a money back guarantee on it. Can you image how much weight America would lose in three months if everyone had to guarantee their services in the health and fitness industry! It would be a revolution- and for the life of me I can’t see why it isn’t happening already. No one goes to a restaurant, pays for a meal and then walks out of the restaurant without eating, but in the fitness field it happens every day. Forget about the increase in balance, mental clarity and perceived levels of energy, people pay to lose weight, transform their bodies and improve their health. No matter how great the person may feel from whatever service or product that they paid for- unless their bottom line is met- they should get a refund! That’s right, a refund. If you took a fat burner and didn’t lose weight, had your life changed and looked like the models on the ads in spite of following the directions to the ‘T’- you deserve your money back! If you paid for a diet book and you lost weight and then couldn’t keep it up because the restrictions were too extreme or too unrealistic for long term adherence- and you regained your weight- you should get a refund. If you joined a gym and got no instruction save a cursory free personal training session or two, or if you did hire a trainer but didn’t experience the earth shaking changes that are promised to all before the signing of the contract- you should get a refund!
Within my personal training practice, for the past 18 years, I have kept my part of the bargain from the start with a money back guarantee for anyone that follows my high intensity training protocol and dietary system and not see any results within 2 weeks. I go one step further and refrain from taking money from my clients in advance for sessions that they have not used, instead preferring to have them pay as they go on a monthly basis. You see, my take is that if someone is paying you to lose weight, and radically change their body and improve their health, performance and well being, they should be so happy with the ongoing results that they see as time goes on that it motivates them to stay with the program. That being said, it holds me to a higher standard of having to deliver on what my clients pay good money for, instead of having them locked in an ironclad contract where they essentially can make no progress whatsoever and I still get paid, even if they don’t show up for their sessions or not. Absolutely ridiculous!
The onus has to be on the service provider to see that the consumer makes their goal a reality- and the consumer as well has to demand that the industry be held to a higher standard. As I said before, too many people come to me after having spent thousands of dollars on training, supplements and diets without even coming close to seeing their goals materialize. The frustration , however is put back on the consumer, as the party line is always that they didn’t want it badly enough, or that they didn’t give it 100% but there is never an acknowledgement that the training program, supplement, or diet just doesn’t work- and therein lies the problem.
What Most Certainly Does Not Work For Long Term Weight Loss
I can tell you this from two decades in the field:
- Any supplement/pill/powder that can really make a major change in your body is going to cause you more health problems that it is worth and is most certainly either illegal or will be soon enough. Everything else doesn’t work with any degree of efficacy to truly make a change enough so that your life becomes significantly different.
- Any training program/class or protocol that includes aerobics won’t be your best bet for weight loss.
- Any training program/class/protocol that has you in the gym for an hour or more for several days a week won’t work long term, as you are going to (a) burn out and get tired of it and (b) not see that much of a weight loss or muscle gain.
- Any diet that is restrictive and you cannot willingly see yourself following for the next 50 years, won’t work- so don’t even try it. The majority of the population needs to make their own personal decisions on eating, and my experience has found that this comes only when the body is pushed to change through exercise. So if you aren’t eating to lose weight because your body is telling you to eat that way- you had better accept that when you fall off the wagon (and you will eventually) that you will regain the weight that you lost.
So what does work? Well, funny enough, the clients that sent me the article all do no more than three workouts per week, with each workout lasting no longer than ten minutes, and no cardio whatsoever. How is it possible that all of them have not only lost significant amounts of weight, improved their health parameters, increased their endurance and transformed their bodies? Simple- because the system they use works, and if it didn’t- they would all have their money back! Isn’t that the way it is supposed to be?
Kevin Richardson is one of the most sought after personal trainers in New York City, a prominent health and fitness writer and the founder of the Naturally Intense System of Diet & Exercise™- a system designed to help you do everything from lose weight to build muscle using 10 minute workouts.





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